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London digital marketing agency provides resources and tips that you may apply to your business

Tuesday, 03 July 2018 10:47

Going Live

In a time where marketing strategy is becoming more and more about authenticity, live videos are emerging as by far one of the most engaging ways to reach your audience. With Facebook Live videos reportedly being watched up to 3 times longer than regular videos, it’s a trend that cannot be ignored. In this blog, we will be looking at what makes live videos so successful and how you can harness their power for your business.

Live video streaming has exploded in recent years, with nearly all major social networks offering them as a prominent feature, with Facebook Live and Instagram Stories being amongst the most popular. As the streaming industry expands live videos are becoming a vital advertising tool, loved by consumers and businesses alike. With their authenticity and inclusivity connecting with customers with the brands and their mass appeal and cost-effectiveness appealing to growing businesses.

Content

By looking at what live video content is most popular you can use that information to plan what content will be most effective for marketing your business. Breaking news actually makes up 56% of the most watched content (livestream.com) followed closely by events such as conferences or concerts. This tells us that people that people crave live content that makes them feel connected to an event or product. Using this information, we have put together a list of content suggestions you could incorporate into your marketing strategy.

  • Live demonstrations

Live streaming demos are a brilliant way to let consumers know about your products as well as promote new ones. By streaming these live it fosters an idea of ‘realness’ in relation to your product, for example, if you say your paint is easy to apply this allows you to show that it is.

 

  • Q&As

By connecting with your customers through a Q&A session it creates a content conversation, they feel directly connected to your business and part of a community. This is also a great way to broadcast positive reviews.

 

  • Previews and Promotions

Like breaking news, live streaming a new product or a promotional offer makes people feel like they have access to insider information. By making your customers feel special you increase their loyalty.

 

  • Events

Whether you are live streaming an industry event you're attending or an event your business is running, making your audience feel as if they are backstage ramps up the exclusivity factor. Not only this but it also emphasises the authenticity, it can’t be edited so people trust that if your event looks rocking, then it is!

 

Things to remember

Know you’ve got some ideas for content, there are a few things you need to bear in mind when planning your live video.

  • Brand

Your brand identity MUST come through loud and clear in your video. Think about having your brand colours and logo visible in the background and make sure the tone and set up of the video fits your business. If you sell a young and vibrant product, you don’t want a stiff and formal live video!

 

  • Look Professional

Whatever your brand identity your video needs to look professional. Factors such as lighting need to be considered if the video is dark and blurry people just aren’t going to watch it! Make sure your live video host knows what they are saying, as

the last thing an audience wants to see is somebody stuttering their way through a hurriedly written script.

 

  • Call to action

Attention-grabbing live videos are all well and good but if you don’t include a call to action this attention won’t convert into sales or sign ups! Make sure you are directing people to buy your products or visit your website.

 

  • Promotion

Promoting a broadcast beforehand is a great way to ensure you get the maximum number of viewers. Especially for content that includes an offer or an exclusive look at a new product.

 

Live videos have taken the social media world by storm, not only do they appeal to the tech generations mistrust of editing by they create an immersive and inclusive experience that has up to this point been unavailable to the online consumer. By keeping your content engaging and honest and your videos clear and branded you too can conquer the world of live video.

 

 

 

 

Published in Blog

Social media marketing has become the done thing in recent years and if your business isn’t on some kind of social network then you may well be missing out. However, the thing about social media marketing is, for it to be successful and grow, you need to interact with your audience or they won’t want to know. Social media has enabled people to feel connected to the brands they love and feel like they have a real input on products and services, without your interaction this feeling of connectivity just does not exist. In this blog, we will be giving you some top tips to interact with your social media audiences and keep them coming back for more.

Get Creative

A brilliant way to interact with people on social media platforms is to offer something a bit different, by making your interactions fun and light-hearted you will draw people in and enable people to feel a personal connection like they might have with friends.

  • Emojis have become an integral part of the language of social media platforms and by using them when you interact with your audience it will help reassure your audience that your comments are genuine, as we also don’t associate emojis with automated responses. With our online language the way it is there is also the inevitable rise in the value of emojis in terms of SEO. All search engines, including Google (they came a little later to the party) now allow you to search using emojis, meaning if you run a pet shop for example by using animal emojis in your online language you are more likely to be found if someone searches them[1].

 

  • GIFs are a great way to inject a sense of fun into your replies or comments, they catch people’s eye and can often express a thought better than words. With lots of great GIF making apps out there, such as GIPHY or the mobile app GIF Toaster, you can create your own tailored perfectly to your business. However, if you’re a little less tech-savvy Social media apps like Facebook and Twitter now have a GIF option built into messages, so it’s easier than ever to get your GIF on!

 

  • Videos & Images like GIFs are another great way to make your comments and replies more exciting and eye-catching. If somebody has left you a positive comment a picture or video of people celebrating is a fun way to show thanks, or if they have asked more about your products you could always comment with another related picture. They are also a super creative and informative way to answer queries on your products or services. If somebody wants to know how to use your product, for example, you can post a visual step by step guide.

 

 

Take an Interest

Interaction will NOT work if your audience doesn’t feel that it’s genuine, and the best way to make your audience feel like you are is if you take an interest. Both in what they are saying to and about you, as well as what they are saying about themselves. Everybody wants to feel special and taken notice of, this feeling is utilised all the time in social media marketing (user-generated content, for example, hinges on it).  By taking an interest in the individual when you engage with them you are ensuring that they come away feeling positive about your brand.

 

  • Asking questions is the most fundamental way of showing an interest in your audience on social media platforms. The simplest way to do this is by either leaving a comment asking about their content or replying to a comment asking what about your content made them want to engage with you. by asking a question you elevate a comment to a discussion, which in turn may encourage others to join in. This can be easily applied to all your social media platforms in regard to comments on your own post and others, however, to take this to the next level you can consider using Polls. These are most effective on Twitter and Facebook and will enable you to directly ask for your customer's opinion.
  • Share the Love, by tagging other social network users when you have been inspired by their content! This not only gives somebody a boost by interacting with them, but it will also increase your chances of being seen by a wider audience.

 

Like in life, with social media marketing you get out of it what you put in and by spending time interacting with your audience you will reap the rewards. Interactions such as responding to comments and taking an interest in your audiences’ content will encourage brand loyalty and new audiences and therefore increase your exposure.

 

For more information on this subject or if you have any questions. Drop us an email at This email address is being protected from spambots. You need JavaScript enabled to view it. or call 020 7293 0667 and we will help you out.

 

[1] https://www.searchenginejournal.com/emoji-seo/196411/

 

 

Published in Blog

Social media has become an undeniable force in the marketing world and is vital for small businesses wanting to promote themselves and reach their full potential. However, we know that managing your business’s social media accounts can be a little daunting and certainly time-consuming! In this blog, we will be looking at some of the best social media management tools out there to help small business owners.

The following tools have been designed to help with all aspects of your marketing strategy, making it quicker and more effective leaving you time to focus on growing your business.

Hootsuite

Hootsuite is a popular social media management tool that allows you to schedule your social media posts in advance. Great for small businesses you can programme content for all your social media accounts at once to ensure consistency and flow between them. It’s super easy to use, it’s simple to add accounts as well as different account managers so it can be a group enterprise! The tutorials and teaching tools are perfect for a growing small business as they not only teach you how to use their tools but provide great insights into how to run a social media strategy.

Google Analytics

Whilst not strictly a social media tool Google Analytics can be invaluable when it comes to focusing your social media strategy. Using social media to drive traffic to a website is vital when it comes to small businesses. By using analytics for your website, you can track which social media platform and conversations you are receiving the most traffic from and therefore help you make the most of your content.

Commun.it

Like Hootsuite, Commun.it is a social media management tool designed to make managing your social media accounts quick and painless. However, Commun.it is different in that it helps you manage your relationships on social media rather than your content. Currently compatible with your Twitter and Facebook accounts Commun.it will look at your social media community and highlight who is supporting you and your content (by favouriting, liking, retweeting or mentioning). It will also highlight any posts that you may need to reply or engage with as well as showing you who like or follows you and who doesn’t. This is great for small businesses as it’s a great way to cut down on your social media time by streamlining your engagement.

Mailchimp

Mailchimp is moving away from social media a little but nevertheless a very valuable weapon to have in your arsenal. A brilliant way to promote and sustain a small business is emailing out newsletters and offers to previous customers to entice them back. Mailchimp is an invaluable tool for doing this, an email marketing and newsletter service it takes care of everything you need to think about it when it comes to sending things out to customers. It also makes it really simple to set up a database of contact details which you can add information such as age, gender and location to create targeted campaigns.

 

Making the most out your social media doesn’t have to be a chore, by using these tools you can really cut down on the amount of time you spend as well as making the most out of time you do spend. However, this being said if you prefer a more human approach to your social media you could always use a marketing agency that will look after your social media and website for you.

 

For more information on this subject or if you have any questions about using a marketing agency. Drop us an email at This email address is being protected from spambots. You need JavaScript enabled to view it. or call 020 7293 0667 and we will help you out.

 

Published in Blog
Tuesday, 19 June 2018 11:20

Is LinkedIn right for your business?

LinkedIn, despite being popular with small business owners, entrepreneurs and big businesses alike, still remains a mystery to many. In this blog, we will be looking at what exactly LinkedIn is as well as it’s strengths and weaknesses to help you decided if it’s right for your business.

 

Embarrassed at your lack of LinkedIn knowledge? Well, you shouldn’t be, despite being one of the most popular social networks many people are still at a loss as to what LinkedIn is and how to use it. In it’s simplest form it is a professional social media platform that enables businesses to network, promote themselves and carry out marketing strategies. Professionals can also keep up to date with new innovations and business news as well as look for new employment opportunities. The best way to think about it is an online networking platform, where lots of businesses and professionals are in the same place looking to make connections in the right fields.

 

 

Strengths of LinkedIn

 

  • A Professional Calling Card – By creating a LinkedIn profile for your company, it enables you to project a very specific image of your business to potential clients. LinkedIn can be preferable to other social network sites in this respect, as you can clearly and professionally provide information about your business and your contact details without people being distracted by other unrelated content.

 

  • It’s All About the Connections – Growth is important to any business and it can often come down to who you know as to whether you get that big break. If your business is looking to start distributing products in a new area for example, then LinkedIn enables you to find and contact the right people to help you make that happen.

 

  • B2B Marketing – Whilst B2C marketing strategies don’t necessarily apply to LinkedIn, in terms of B2B marketing strategies it’s a goldmine. Businesses are on LinkedIn looking for new opportunities and business news if you provide a great service for those businesses then you are bound to get noticed!

 

  • Recruitment – If you’re looking for that perfect employee then LinkedIn is a great option for you. This social network has filters for any sector, you can find your perfect worker bee by filtering for anything from skill set and location to availability.

 

 

Weaknesses of LinkedIn

 

  • Strictly Professional – Whilst this is considered to be a strength by many businesses, it can limit both your content and your audience. If you are selling a consumer product, for example, LinkedIn is not the best social network to do this on as your audience is people looking for professional services and connections rather than consumers. It also makes it harder to build your brand identity as you are limited to more professional content that doesn’t necessarily allow for brand personality to come through.

 

As you can see there are many positives to LinkedIn and not many negatives, however, that one negative is very important to consider when it comes to using LinkedIn. For making connections within your business, no matter what sector you are in it is invaluable but, if you want to build a consumer-driven brand you are definitely going to need other social networks such as Twitter, Instagram and Facebook alongside your LinkedIn account.

For more information on this subject or if you have any questions. Drop us an email at This email address is being protected from spambots. You need JavaScript enabled to view it. or call 020 7293 0667 and we will help you out.

 

Published in Blog
Thursday, 31 May 2018 08:20

Hashtags – The 7 Golden Rules

Since their first appearance on Twitter in 2007 Hashtags have become a prominent feature in the social media landscape, with nearly every platform from Facebook to Google + getting in on the action. So, we all know what they are (handy metadata tags that create searchable links) but how can they be used to their full potential to promote your business? We have come up with 7 golden rules to help you navigate the exciting world of hashtags!

#RuleOne: No Spaces or Punctuation

Hashtags should be a continuous string of words, spaces and punctuation will complicate things and make your hashtag unsearchable. Instead, use capital letters to highlight words as searching for #FoodAddict will also show you results for #foodaddict keeping you audience broad.

#RuleTwo: Less is More

Limit your hashtags to maximise impact, too many and your posts will look spammy. Keep it to a few hashtags per post, no more than 4, however, with Instagram you can add a couple more (between 2 and 10) to maximise engagement.

#RuleThree: Keep it Short and to the Point

Limit yourself to no more than three words per hashtag, the longer the hashtag is the fewer results it will yield. Do not overcomplicate things, make sure you keep your hashtag relevant to your post and leave out any obscure references.

#RuleFour: Switch it Up

Remember to keep alternating your hashtags to keep your profile looking fresh, using the same hashtags every time may cause your audience to get bored or see your posts as spam.

#RuleFive: Do your Research

ALWAYS do your research before using a hashtag. By doing this first and foremost you will make sure your hashtag isn’t being used for something irrelevant or negative, but you will also find out which hashtags are most popular. You can search for popular hashtags using the search bar on your chosen platform.

#RuleSix: Know your Platform

Each social media platform uses hashtags in a slightly different way. Whilst (most of) our rules can be applied to all social media platforms you will need to bare a few things in mind when hash-tagging across different channels. On visual platforms (like Instagram) hashtags are used in a descriptive way, such as #delicious, whereas content-based platforms (like Twitter) they are used as topics such as #wednesdaywisdom.

#RuleSeven: Be Creative

Try creating your own hashtag that is connected to your company, this will add to your online brand identity. You can also use them as part of user-generated content campaigns, competitions for example.

With these seven simple rules you will be well on your way to mastering the art of the hashtag, and with tweets with hashtags creating two times more post engagement these rules are well worth following.

For more information on this subject or if you have any questions. Drop us an email at This email address is being protected from spambots. You need JavaScript enabled to view it. or call 020 7293 0667 and we will help you out. 

Published in Blog
Wednesday, 30 May 2018 16:19

Using Images in Social Media - Part Two

In Part One we looked at the reasons why the right images are so important for your social media profile. In Part Two we will be looking at what factors make up the perfect social media image from making an impact to size specifications. The ideal social media image will be:

 

Striking

As we mentioned in Part One audiences today are skimming through their social media feeds more and more rapidly, so a well-placed and striking image will help to break up your news feed grabbing their attention. Important points to remember are:

  • You need a bold focal point, something that draws the eye and doesn’t get lost in a sea of content.
  • Your image needs to be crisp and clear if it is blurry or stretched out it will look unprofessional and you won’t get your point across.
  • Be different! Your brand is unique to you and by thinking outside the box with your images you can build your brand identity.

 

Relevant

Think about your target audience and who they are? Whether it’s your current customer base or people you are trying to entice over to your brand, you need to make sure you are posting images that are relevant to them and their interests. For example, if your target audience is teenagers you will want to avoid images of families with young children and focus more on current trends.

 

Consistent

Part of creating a successful brand identity online is ensuring consistency across your social media platforms. Your images need to be recognisable across the board and portray the same brand message, this recognition over different platforms will give your brand more staying power. When ensuring consistency, you will need to remember to use the same:

  • Colours
  • Fonts
  • Personality

 

The Right Size

Now you have the perfect image there is one last thing to think about, size! The one size fits all approach won’t cut it here, you will need to tailor your images to each social media platform. We view Facebook and Twitter in a column with the pictures set beneath the text, therefore ideally you want a landscape image to make the most of the space. This is in stark contrast to Google+ and Pinterest which are viewed as a sort of grid with longer vertical images. Instagram is also viewed as a grid, but the images are a trademark square. Most importantly make sure your customers can see ALL the image!

Remember image is king! By ensuring your images are striking, relevant, consistent and to the right scale, you will be able to stand out and place yourself ahead of the competition by attracting the right customers attention, inspiring loyalty by building your brand and looking slick and professional.

For more information on this subject or if you have any questions. Drop us an email at This email address is being protected from spambots. You need JavaScript enabled to view it. or call 020 7293 0667 and we will help you out.

 

Published in Online Marketing

In the first of this two-part series on social media images we will be outlining why a really great image can make or break your company's social media profile!

In recent years social media platforms have been bringing images to the forefront of our social media feeds, therefore using the right images to promote your business is more important than ever. With Facebook and Google + becoming much more image orientated, and Twitter’s images being brought in to focus, it is no surprise to learn that using the right images will increase engagement with your post and help people build a personal connection with your brand.  The right images will:

Grab Your Reader’s Attention

Great images on your social media feed will automatically draw your audience’s attention to your business and help to promote your products or services. The human brain can recognise a familiar object in under 13 milliseconds, an important fact to consider when you think about how quickly we scroll through our social media feeds! Today’s audiences are experiencing content overload which is causing them to skim over information far quicker than they did a few years ago. By using images, especially clear and colourful ones, your posts will stand out and your brand will be remembered. 

 

 

 

Encourage Engagement

Using the right images across your social media platforms will generate more likes, shares and comments than a post with just simple text would. In fact, a social media post that is accompanied by a photo is 10 times more likely to receive the engagement you need, it is also more likely to cause your post to go viral. This is because the right image helps your customer understand your products and what your brand is about and therefore encourage them engage with you and want to share your post with their friends.

 

 

Evoke Emotion

The emotional response evoked by social media images is sparked through our susceptibility to skilled visual storytelling. The right images will bring out strong emotional responses such a joy or excitement in your audience and this in turn can be used to project your brand culture and personality. By creating an emotional response in your audience, you can forge a connection with the customer and cement brand loyalty. 

 

 

 

So are you convinced? Are you now wondering what makes a great social media image? Check out Part 2 where we will be outlining how to make your images work for you.

 

Have any questions? Drop us an email at This email address is being protected from spambots. You need JavaScript enabled to view it. or call 020 7293 0667 and we will help you out.

Published in Online Marketing
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