This is part one of a series of articles on blogging as related to business. In this article, I will be starting from the basics about what is blogging and why it is essential for businesses to post blogs in a regular basis. So hopefully by the end of it, you will have a better idea of blogging is and understand why it should be an essential part of your marketing strategy. So what is a blog? Well, think of it this way, all blogs are websites – while the opposite isn’t necessarily true. What makes a blog? The short answer is its presentation: it can be just text, but it can also include graphics, music and video. A blog can be about anything: e.g. it could be about your products, the services that you provide, useful advice and even tutorials about something that you specialise in. Blogging is a great way to establish a relationship between you and your readers.
This is part 2 of the series on the Art of Blogging for Business. (for Part 1 see What is Blogging and why is important to you?)
Here, I am going to talk about Long Tail Keywords and explain how they could help your potential customers find you more quickly and convert those searches into sales.
This is part 3 of the series on the Art of Blogging for Business. (for Part 2 see Long Tail Keywords)
After you have put together a well written blog that engages your reader, you will need to add a well written call to action for your reader. A call-to action is simply an invitation to the reader to take a certain action. For example, you might want to discuss the benefits of subscribing to other existing blogs and provide a link to these other blog posts.
There are a number of different calls to action that are worth considering and below are ten of the more common and effective calls to action depending on what you try to achieve: