Choosing the right social media sites to promote your business on can appear to be a daunting task, with new sites springing up left right and centre it can get a bit confusing as to which would suit your business. Why not just join them all I hear you ask? Well, social media sites can be very specific and take time and effort if you want to make the most out them so joining all of them is not only a waste of your valuable time but also probably won’t do you any good. In this blog, we will cover what you need to think about when choosing your social media sites as well as some fact sheets on some of the top social networking sites out there.
First, you need to think about your GOALS, what are you looking to get out of your social media sites? By identifying your goals, you will be able to narrow down your social media sites, as certain sites lend themselves to certain business goals, like:
Building brand awareness
This is a case of getting your brand name out there and introducing new customers, perfect if you are just starting out, expanding or having a rebrand.
Generating leads and sales
This may seem like a given but it requires specific features from your social media sites, for example, they need to be link friendly in order to help you drive traffic to your website.
Social media can be a more cost-effective way of advertising your business, many social media sites have targeted ad functions that will help you reach your specific target audience.
Social media sites are a fantastic way to form a direct dialogue with your customers. It can enable you to deal with any issues quickly and effectively as well as helping you learn your customers likes and dislikes.
Speaking of your CUSTOMERS, next you need to focus on who your audience is and which social media sites they are using. Because if your customers aren’t using a particular social media site then it’s, of course, no good to you. The most direct way to find this out is a customer survey, by including questions about social media habits into a general customer survey then you have a direct line into their social media routine. However, if your business is newer or you don’t have direct access to your customer base then you can always look at the site's demographics and compare them to your ideal target audience.
Finally, you need to consider what type of social media CONTENT suits your brand and your products, is it a very visual business? Or is it more blog and article based? Each social media site suits different types of content because even while some are quite general, like Facebook, their users will always have a preference.
Once you have considered all of the above factors you are ready to choose your social media sites. Because we know your business goals may be varied we don’t expect you to pick just one but remember we recommend sticking to just a few, ideally no more than three.
Check out our fact sheets below to get you started.