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Online Marketing Fundamentals

Online Marketing Fundamentals

Reaching out to the consumers and establishing a brand is an important part of succeeding in business. Online marketing is a strategy that helps build up a company’s reputation and exposure online by using a variety of internet tools and solutions.

Website Development

Website development plays a crucial role in your ability to reach your target audience. Potential customers look for information, products or services that you provide on your website. So the first step in online marketing is have a website built.

SEO (Search Engine Optimisation)

SEO is the name given to activity that attempts to improve search engine rankings. In search results Google displays links to pages it considers relevant and authoritative. Authority is mostly measured by analyzing the number and quality of links from other web pages. SEO is a long term strategy that has many factors contributing to its success. They include site architecture, on-site content, keyword research and competition analysis to name a few. SEO is something that has to be done regularly and it pays to keep up with the latest SEO tools and techniques.


SEO starts with optimizing your website with keywords and phrases. What do you think your target customers will type in when they are looking for your website? You may already have a good idea but it’s important to keep an open mind and do your research. The results may surprise you. The Google Keyword Tool can help you find the most popular words and phrases.

Once you’ve got your keywords and phrases, you need to make sure they are used in your web content and in meta tags, page description, image tags and so on. This job is all about discipline but it really helps Google to find you when people search for those words or phrases.

SEO-Friendly Links

Just as search engines need to see content in order to list pages in their massive keyword-based indexes, they also need to see links in order to find the content in the first place. A crawl-able or SEO-friendly link structure is vital to the crawlers finding all of the pages on a website.

Social Media Marketing

Social media is an essential part of the marketing mix for businesses of any size. Many small firms are finding that a presence on Twitter, Google+, LinkedIn or Facebook opens up new lines of communication with their existing customers where they would like to be found, both online and off.


Creating your profile is a vital first step. As a small business owne you can present a friendly and personal face to the world. Once you are up and running, you can focus on building up followers and finding key influencers that can help raise your profile.

Email Marketing

Businesses use email marketing to reach out to current customers by sending out newsletters, coupons or informational emails. You can also encourage new customers to sign up for your newsletter or mailing list to learn more information about the products or services that your provider.

It is worth looking into marketing to a rented list. This process allows you to target individuals who have opted-in to receive promotional emails and have typically provided some information about who they are and their interests.

Online marketing is a vast subject and we have listed some of the more common marketing tools but there are many more such as paid ads that we have not covered in this chapter. Hostudio can help you to put together an all-encompassing and effective online marketing plan and if you would like to know more how we can help you in this area, please feel free to speak with us.

Have a question? Drop us an email at This email address is being protected from spambots. You need JavaScript enabled to view it. or call 020 7293 0667 and we will help you out.