The internet continues to grow and has become the default point of call for businesses and individual searching for goods, service or information. For businesses wishing to get that competitive advantage, a multilingual website now presents one of the effective means of expanding a client base and securing greater sales voilumes.
10 Good reasons for a Multilingual Website
The following are 10 good reasons why you need to consider a multilingual website:
1. Shift away from English Internet Users
With the growing numbers of people buying PCs and internet access available from Nigeria to New Zealand, English speakers has become in the minority when it comes to internet use. So if you are thinking about globalizing your business you should really consider seriously about converting your website into a multilingual site that targets speakers of different languages. If you are selling online, then you are not limited to a single geographical area or country.
2. Cost Effective Marketing Tool
Having the ability to communicate to a whole new international audience in their own language will undoubtedly yield results not only in a financial sense but also in terms of marketing and creating awareness of your brand, service or product. A multilingual website is probably one of the most cost effective ways of marketing your company, capturing new users, building relationships with new clients and giving your brand an international outlook.
3. New Customers
Ultimately a multilingual website will bring you new customers as your business is exposed across the globe. For non-English speaking users looking for your product or service, you automatically capture their attention.
With every language added to a website there is the potential for an increase of between 100% in sales. Even if a multilingual website is translated into a few of the major world languages i.e. Spanish, French, German and Italian there is potentially a 400% increase in sales. There are few other ways to get such an increase for such little investment.
5. Customer Focused
A multilingual website shows that you are thinking about the customer. As with anything in business, if the customer thins you care, they are more likely to do business with you.
For many cultures there is an issue of trust when it comes to buying over the internet, especially if they feel it is in a language they do not fully understand. Offering them a language alternative allows the customers to feel secure in the fact they know what they are buying, how and who from.
7. Culturally Sensitive
A multilingual website can overcome potential cultural barriers. This automatically puts the use at ease due to their being able to navigate, understand and interact with the website.
8. Beat Competitors
Having a multilingual site could be one way to differentiate yourself from your competitors.
9. Show International Nature
Do you want to be recognised as a global brand? A multilingual website demonstrates that you think, work and deal internationally.
10. Search Engines
Search engines lead people to your site. In countries such as China, Japan and France, Google, Yahoo and MSN are not the default search engines. Home grown search engines are emerging and they are proving successful because they work in native languages and are focused on the habits and needs of their users. Such search engines are a key to tapping those markets and unless they have access to a particular language through your multilingual website then you will not be found.
In addition, many of the key search engines, especially Google, are developing the capacity to run searches in foreign languages. Having pages of your site available in those languages ensures maximum potential for your site being picked up in searches.