LinkedIn, despite being popular with small business owners, entrepreneurs and big businesses alike, still remains a mystery to many. In this blog, we will be looking at what exactly LinkedIn is as well as it’s strengths and weaknesses to help you decided if it’s right for your business. Embarrassed at…

User Generated Content (UGC) is when companies advertise by inspiring and then curating content produced by their audiences. By surrendering the role of creator to their fans, brands can produce honest and effective adverts. The content is provided by happy customers and unpaid contributors, and the types of content include:…

The concept of influencer marketing is nothing new, we have always looked to other people for shopping inspiration, however, with our increasing devotion to social media the idea has taken on new life. In this blog, I will be looking at what influencer marketing is and how you can make…

Whilst Pinterest may not yet be as popular as Facebook or Instagram, it is a rapidly growing platform that boasts nearly 200 million monthly users. Pinterest is a network where people go to be inspired, a huge part of this is looking for the perfect product that will help them…

Augmented reality has been pegged as ‘the next big thing’ but the question is does it really hold enough weight to become the next level of marketing, or is it just a gimmick? Augmented reality (AR) uses technology to superimpose a computer-generated alternative reality onto a user’s view of the…

Ethical marketing essentially does what it says on the tin, it is when companies not only advertise the benefits their products have for the customer but also the positive social or environmental impact. Ethical marketing should be: Honest & Trustworthy Transparent Authentic Customers are changing, these factors and social and…

As a Millennial (those aged between 20-35) I am what is considered to be the first of the two true tech generations. Technology like computers and the internet have been commonplace for more of my life than not, however, compared to the new Generation Z (those aged between 11-20) I…

Since their first appearance on Twitter in 2007 Hashtags have become a prominent feature in the social media landscape, with nearly every platform from Facebook to Google + getting in on the action. So, we all know what they are (handy metadata tags that create searchable links) but how can…