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You may have a website already and plan to revamp it, you might have noticed that web design has a trend. Then what to be considered when redesigning your website in 2016?

Trends in web design, like fashion trends, come and go. Sometimes trends are dictated by necessity, such as responsive design. Other trends are probably just industry shifts, like the change from old fashion 3D design (Skeuomorphism or Realism) to flat design. The decision should never be based solely on what is the most popular web design trend are there, but should be dependant on the needs of your users and your business. As a web designer, I’d like to share some tips that are based on my own experience and things that I actually find useful, which you might apply to your next design.

2016 Web Design approach #1: Mobile first = Content first

Mobile first is an approach outlined by Luke Wroblewski, to design websites for smaller screen first, and then design your way up to bigger screens. Mobile is now part of the user experience and become the first screen. A mobile-first approach is also a content-first approach. It organically leads to a design that’s more content-focused, and therefore user-focused. The heart of the site is content, that’s what the users are there for. It’s a mobile world, design accordingly. Check your target audience and take “Mobile first” design approach into consideration in 2016 if you want to redesign your website.

2016 Web Design approach #2: Make website navigation simpler

In 2015 hamburger icons was very popular especially in responsive design. It was initially designed for hand held devices. On small devices we tend to hide site navigation to make rest of the page more accessible for the user.

We have been seeing transition to a mobile first era, hamburger icons started to appear everywhere including on full width desktop websites. Placing navigation under a hamburger menu makes a site cleaner and sleeker. The majority are familiar with the pattern. However, this isn’t something that works for every site and might reduce discoverability. Especially if you have an e-commerce or news website that requires frequent clicks, the consequences of using hamburger menu can be harmful, as the discoverability of topics and items is critical to the experience. Therefore, be careful when using this, check your business nature and how you want the user to be engaged on your website first before you decide whether you want to apply this design in 2016.

2016 Web Design approach #3: Material Design in Web

Back In 2014 Google introduced Material Design with its new version of android operating system. At that time it was huge improvement for app designers. In 2015 material design started to find its way into web design. Material Design is based on 3D and is different from flat design, which is a set of Google design standards that separates elements using the layers concept found in image editing software. It’s a better choice for those who do want some stylish visual design.

I would expect material design to become the standard in web design in 2016 and even 2017.

2016 Web Design approach #4: Card Layout

Card Layout Design becomes more and more popular. You can see card design everywhere, it helps to organize the website content and it makes it easier to browse through. Card Layout Design works very well with Social media, as you can see, this pattern has been successfully implemented by website like Facebook, Google, Twitter, LinkedIn, and Pinterest. If you are bootstrap fan, you will be happy to know that new version of bootstrap will replace panels and thumbnails with card. This trend will follow in 2016 with more improvements.

2016 Web Design approach #5: Loading animations

Animations are being used more and more to enhance a website’s storytelling, making the experience more interactive and entertaining. We see loading animations everywhere. It seems loading animation (icons) are coming back on web. Loading animations tend to be popular for flat design, minimalism, portfolios and one-page sites. I believe we will see more use of this in 2016.

2016 Web Design approach #6: Sliders and carousels

Many designers don’t like working with carousels and slider because they have negative impact on loading time and it is not very good for SEO as its hides the content. However, this is not to say that you shouldn’t use carousels at all in your designs. Carousels can work, but they should be carefully crafted and optimized to ensure that they don’t compromise UX and accessibility. Therefore, I believe they will still be around but will probably be used less.

2016 Web Design approach #7: Typography

In general, good typography will always helps to communicate message of the text and creates a memorable impression to the site visitor.

Beautiful stylish fonts are widely available now, you might want to use multiple typefaces, however, I wouldn't recommend more than two, as too many typefaces makes the website confusing and unprofessional, which will also reduces legibility and readability.

Therefore, I would suggest that you should stick to fonts and typefaces that either complement each other or are different enough to provide interesting contrast in 2016. People have similar responses to certain fonts as they do to colours. You may try to conduct some A-B tests with different groups of people and find out what is the most suitable or alternatively, ask the web design expert to for an advice.

Conclusion

When a new trend emerges, always consider it from every angle before following the crowd. I hope above tips gives you a basic understanding of what to be considered when you decide to redesign your website in 2016. For advice on the how to design a good restaurant website or any particular type of website, please check our other blog posts or feel free to drop an email at This email address is being protected from spambots. You need JavaScript enabled to view it. and we will help you out.

Published in Blog

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Thursday, 03 September 2015 00:00

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