As the proud owner of a thriving restaurant business, you’ll be aware that how you come across to your potential customers is half the battle of getting them through the door – getting people to enjoy good food is all about good communication, after all! Nothing encourages visitors like word of mouth, a great public front, and some seriously enticing behind the scenes work, so here are some of our top tips for utilising social media to improve your hospitality business.
Whether it’s Facebook, Twitter, Instagram or Pinterest, use your social platform to let people know what you’re offering them. Whether it’s great décor, delicious food, a fun cocktail menu, the best offers in town, or the world’s best-trained staff, shout about it. The competition is stiff and people like to find out quickly and easily what they can enjoy, so keep it short and use pictures to really sell your story.
Creating a friendly image is great to attract new customers, so show yourselves as human. Social media is a great way to introduce your staff and show off what they’re doing that day. Let people know what they can expect and when – for example, if your head chef is trying out some inventive starters, let your customer base know what they can have and from who.
A successful way to attract customers is to offer them something for nothing – everyone loves a freebie, after all! Running a simple competition like ‘caption this photo for a free iced coffee’ will make you seem generous, fun, and will get people sharing your brand. Free marketing is surprisingly easy to acquire just by giving a small something away! The most popular time to post on sites such as Facebook is at the weekend, around midday, so factor this is when generating interest.
Have a think about who you think you’re trying to get involved with your hospitality business, and how you can benefit them using social media. If the majority of your customers are 18-25s, what would they like to see? This also works the other way round too – who don’t you see coming in as much and how can you try and get them involved? By sharing information that’s relevant to a specific group of people you can largely expand your following. For example, perhaps the over 40s crowd might like to know that you’re holding a jazz night, or your 18-25s may be keen to find out you are trialling a new milkshake flavour.
Having a seamless online presence throughout social media and your main sight is integral in the modern day to creating a solid brand, and it also allows you to interact one-on-one with your customers which is a great business tool. Contact us today to find out how we can help you handle your online persona and generate new business with a few simple steps forward.
Normally choosing a domain name for a business and the business name go hand in hand. You should always try to choose a domain name having the same name as the business to make it easy for people to find your business online. However, for a trading company that has multiple business interests (and hence multiple websites), your company can own multiple domain names, one for each of your business areas.
What’s in a name?
What do Google, Apple, Starbucks, Tesco have in common? They are businesses with names you are unlikely to forget in a hurry and which in some way convey the uniqueness of the product or service they have developed.
Web technologies are growing and changing very rapidly. Nowadays it is hard to imagine to run a successful business without a website. Having well-built and professional Website has become essential part of a successful business. I believe we are going into an era where not only having website but also having responsive website is becoming vital. The mobile devices sale and internet usage has overtaken desktop sales and internet usage. Which means that mobile devices has become very important part of our lives.