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This is part one of a series of articles on blogging as related to business. In this article, I will be starting from the basics about what is blogging and why it is essential for businesses to post blogs in a regular basis. So hopefully by the end of it, you will have a better idea of blogging is and understand why it should be an essential part of your marketing strategy. So what is a blog? Well, think of it this way, all blogs are websites – while the opposite isn’t necessarily true. What makes a blog? The short answer is its presentation: it can be just text, but it can also include graphics, music and video. A blog can be about anything: e.g. it could be about your products, the services that you provide, useful advice and even tutorials about something that you specialise in. Blogging is a great way to establish a relationship between you and your readers.

Published in Online Marketing

This is part 2 of the series on the Art of Blogging for Business. (for Part 1 see What is Blogging and why is important to you?)

Here, I am going to talk about Long Tail Keywords and explain how they could help your potential customers find you more quickly and convert those searches into sales.

Published in Online Marketing

This is part 3 of the series on the Art of Blogging for Business. (for Part 2 see Long Tail Keywords)

After you have put together a well written blog that engages your reader, you will need to add a well written call to action for your reader. A call-to action is simply an invitation to the reader to take a certain action. For example, you might want to discuss the benefits of subscribing to other existing blogs and provide a link to these other blog posts.

There are a number of different calls to action that are worth considering and below are ten of the more common and effective calls to action depending on what you try to achieve:

Published in Online Marketing