Social media sites are forever updating their features and consumer attitudes can turn at any moment so to stay on top of your social media marketing game, you need to be on the ball when it comes to trends. Here are our top five trends to try out this year.…

Marketing is a crucial part of any start-up or fledgling business and the right marketing strategy can literally make or break you. Unfortunately developing an effective marketing strategy can be a bit of treacherous business, especially in an ever-changing digital age, and mistakes are often inevitable. However, by looking at…

Have a problem with a brand or product? The first thing many of us (62% in fact) do is take to social media to demand response and resolution. This is because social media sites provide a direct line from company to consumer, giving consumers a chance to ask questions and…

Choosing the right social media sites to promote your business on can appear to be a daunting task, with new sites springing up left right and centre it can get a bit confusing as to which would suit your business. Why not just join them all I hear you ask?…

Yes, your product is great, and yes, your prices are competitive, but the question is what’s the story? It is no longer enough to just promote your product and your prices, you and your brand need to, like all great superheroes, have an origin story. Today’s consumer wants to build…

As we all know social media is a fantastic marketing tool, it allows you to promote your brand, products or services to a wide and receptive audience. However, a stumbling block that many businesses come across when using social media is how to convert those likes and follows into in…

The rise of image-centric social media sites like Instagram and Pinterest has meant that all social media sites have had to follow suit or be left in the dust, Twitter and Facebook are now just as governed by images as all the rest. Social media posts with images are now…

The past few years have seen food delivery apps, such as Deliveroo and UberEATS, explode into popular consciousness and seeing at least one if not of more of these apps on someone’s phone is now commonplace. Food delivery has increased dramatically in popularity, aided by these easy to use apps…